On November 3, 2011, New York City will play home to the annual Keep A Child Alive Black Ball which brings celebrity and philanthropy together to fulfill the hopes, dreams and raise funds for children and families with HIV/AIDS in Africa and India. Hosted by KCA co-founder Alicia Keys, this event takes place in New York and in London and has raised over $13 million since 2004.

Night Agency has long been involved with Keep A Child Alive (KCA), and is extremely proud to work with and support this remarkable organization. We encourage anyone interested in this cause to get involved, and support KCA by attending the annual Black Ball. This year, host Alicia Keys and KCA will honor the spiritual, musical and philanthropic legacy of George Harrison with performances by Alicia Keys, Usher, Mary J. Blige, Will.I.Am, Norah Jones,  and many others. Here is a clip from last year:

Black Ball Reel 2011 from keepachildalive on Vimeo.

To purchase tickets or a table, please contact Danielle Spitzer danielle@keepachildalive.org. You can also view the invitation here.

Today, TIME.com launched Beyond 9/11, a tribute to the untold stories from September 11th. Night Agency was asked to developed the HTML5 site, and we are incredibly proud to have been a part of this historic project. We encourage everyone to take a few moments and watch these inspiring and heartfelt videos as we commemorate the 10th anniversary of 9.11.01.

“If the story of the United States has a theme so far in the 21st century, it is surely one of resilience. To hail that spirit on the 10th anniversary of September 11, 2001, TIME revisited the people who led us, moved us and inspired us, from the morning of the attacks through the tumultuous decade that followed. These astonishing testimonies — from 40 men and women including George W. Bush, Tom Brokaw, General David Petraeus, Valerie Plame Wilson, Black Hawk helicopter pilot Tammy Duckworth, and the heroic first responders of Ground Zero — define what it means to meet adversity, and then overcome it.”

– TIME.com

Shiseido has officially unveiled their first eCommerce site, opening up a new sales pipeline in the highly lucrative US Market. The site was designed by Night Agency, a digital creative agency based in New York.

Shiseido appointed Night Agency to lead the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix. Night Agency was responsible for leading creative and strategic development for the iconic beauty brand’s digital presence in the US, and tapped partners Netrada and Demandware to provide eCommerce solutions. Night Agency has also been awarded responsibility for digital media planning and buying as well as supporting specific product launches in the digital space.

“One of our guiding principles is to have a deep understanding of our customer, and we are dedicated to high quality, high image and high service,” explained Gisela Ballard, Executive Director of Marketing, Shiseido Cosmetics America. “We’ve continued to be impressed with the nimbleness and creativity of Night Agency, and are thrilled to have launched this new site.”

“Shiseido is known for having a rich history of innovation within the cosmetic and beauty category and it is truly an honor that they chose Night Agency to help grow and innovate in the digital and social space,” said Darren Paul, Managing Partner Night Agency. “We are beyond thrilled to be a part of this historic moment as Shiseido enters the world of eCommerce, and even more excited to watch and participate in what comes next.”

We are thrilled to announce season 2 of the Playtex Bra Makeover series! This time, we’ve mixed it up a bit and have selected four women and their #1 gal pal to receive bra fittings and star in their very open episode of the Playtex Bra Makeover series with style expert Alison Deyette. We have best friends, sisters and even a mother daughter duo, so stay tuned and see how Playtex bras help these perfect pairs find their perfect fit.

Darren and Evan check out the acclaimed exhibition “For The Kids” at The Salon 94 Freemans art gallery. Huffington Post covers it!  (The gallery, not them )

Read the article here!

Night Agency has been given digital and social media responsibilities for Tequila Avion, the ultra-premium tequila brand founded by Ken Austin and Kenny Dichter. Night Agency will be responsible for developing and executing a comprehensive digital and social strategy over the course of the next several months.

Initial responsibilities include a phased re-launch of TequilaAvion.com with phase one just released. The second phase is slated for this summer and will build on the current site by creating a more immersive, content-rich experience. Night Agency is also developing Facebook-specific platforms and tools for Tequila Avion that play into their current “Avion Loves” campaign. The Facebook work is scheduled to go live immediately and will initially include a “Share the Love” fan engagement program and a mixology and recipe application.

Check out the full press release here.

Check out the Kiosks we built for Hanes! To bring the Hanes Design-a-Tee contest to life at Disney Grad Nite, we set up three interactive kiosks for the high school seniors to flex their creative muscles. All designs were entered into the Hanes Design-a-Tee contest and one lucky person will receive the Grand Prize of $1,000 Gift Card, Apple iPad2 WiFI and a Comfort Care Package from Hanes. For more info visit the Hanes Design-a-Tee contest.

For all those creative culinary artists, this Night Agency project is for you! We’ve launched the Magic Bullet Kitchen Magician video recipe contest, a once in a lifetime opportunity to star in an online infomercial and win $10,000! Check out www.kitchenmagician.com for more info!

We’re excited to announce the launch of the new American Harvest website! American Harvest is organic vodka to which a proprietary blend of organic ingredients has been added, creating a truly unique vodka specialty. It’s a revolutionary way to look at the vodka category, so check it out here!

The Dial For Men Camp Dirt sweepstakes has officially begun, and 10 lucky guys will win a trip for two to Camp Dirt for a weekend filled with Bulldozer Drag-Racing, Digging with Dynamite, Paintball ‘Pocolypse, Mudslide Speedway, ATV Rodeo and Swamp Bowl.

Check out the Dial For Men’s Facebook page, and claim your spot at Camp Dirt!

Only 5 days left in Dial For Men 30 Days of Dirt competition! Daily prizes from free products to ATVs! Over 73,000 people already Like it! Get your dirt on at Facebook.com/Dialformen (then use Dial For Men to get your dirt off!)

We are extremely excited about the launch of the second annual Avon Hello Green Tomorrow program. In 2010, the inaugural Hello Green Tomorrow program raised more than $2 million for the Atlantic Rainforest in South America. This year, Avon Hello Green Tomorrow is mobilizing and fundraising in more than 50 countries across six continents to help save two of the most critically endangered ecosystems on earth: the Atlantic Rainforest, once again, as well as the endangered forests of Borneo and Sumatra in Indonesia.

People everywhere can get involved by making a purchase from the collection of unique fundraising products created by Avon worldwide. All proceeds from the fundraising products will be donated to the Hello Green Tomorrow Fund.

Additionally, Avon is using its unique woman-to-woman network of 6.5 million Sales Representatives to help drive “green” education and behavior change, focused on the “Five R’s”: reduce, reuse, recycle, rethink and replant.

Night Agency won two IAC awards for our work with Playtex and Hanes. The Playtex Bra Makeover won Best Fashion/Beauty Online Video, and the Hanes Sock Drive won Best Fashion/Beauty Social Media Campaign. Together, they represent important agency goals to pioneer two of today’s most relevant platforms, branded content and social media.

We’re also proud to announce that the Webby Awards declared us an Official Honoree in their Integrated Campaigns category for our work with Keds on The Original Sneaker, which included activations at SXSW and a partnership with The Whitney Museum and Bloomingdales. Check it out here!

Thanks to our fantastic clients, and our amazing team of talented “Nighters.”

Keds has kicked off their cross-country “How Do You Do?” Road Trip Tour. They’re visiting several cities and college campuses around the country, so be sure to check out the Tour stops to see when they’ll be in your neck of the woods.

For those not on the map, or anyone looking to customize their own pair of Keds, the HDYD Your City design contest has begun. Check it out on the HDYD Your City Tab. Design your own Keds Champion and show us what inspires you about your city. The winner will receive $1,000 for themselves and a $5,000 donation to a local art-based charity of their choice.

Hanes has officially named March Clean Out Your Drawers month, and with the help of Bethenny Frankel (Real Housewives of NYC) and Michael Moloney (Extreme Makeover: Home Edition) they’re asking people everywhere to get organized, clean out their drawers and donate their gently worn clothing to Goodwill. Those who snap a picture of the donation and share with Hanes are entered to win a $50 gift card or the $2500 grand prize!