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Archive for the ‘viral’ Category

A Year In Search

Japan Earthquakes. WikiLeaks. Bin Laden. Egypt. Steve Jobs. Occupy Wall Street…
It’s been an incredible year for Americans and the world.

So what was our nation searching for the most in 2011?

Apparently, we were looking for Friday.

Rebecca Black, 13-year-old singer of the pop single “Friday”, ruled Google search in 2011. When Comedy Central posted “Friday” on their blog in March, searches for the teen skyrocketed, which lead to her video being viewed more than 167 million times on YouTube. Surprisingly, more people searched for Black’s Friday than they did for pop icon Lady Gaga.

According to Google Zeitgeist, Google+, the anticipated “iPhone 5”, Casey Anthony, and Adele were also among the most searched queries of 2011. Check out Google’s video representation of the year in search.

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Get Ready for Season 2 of the Playtex Bra Makeover Series

We are thrilled to announce season 2 of the Playtex Bra Makeover series! This time, we’ve mixed it up a bit and have selected four women and their #1 gal pal to receive bra fittings and star in their very open episode of the Playtex Bra Makeover series with style expert Alison Deyette. We have best friends, sisters and even a mother daughter duo, so stay tuned and see how Playtex bras help these perfect pairs find their perfect fit.

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Going Green with Avon

We are extremely excited about the launch of the second annual Avon Hello Green Tomorrow program. In 2010, the inaugural Hello Green Tomorrow program raised more than $2 million for the Atlantic Rainforest in South America. This year, Avon Hello Green Tomorrow is mobilizing and fundraising in more than 50 countries across six continents to help save two of the most critically endangered ecosystems on earth: the Atlantic Rainforest, once again, as well as the endangered forests of Borneo and Sumatra in Indonesia.

People everywhere can get involved by making a purchase from the collection of unique fundraising products created by Avon worldwide. All proceeds from the fundraising products will be donated to the Hello Green Tomorrow Fund.

Additionally, Avon is using its unique woman-to-woman network of 6.5 million Sales Representatives to help drive “green” education and behavior change, focused on the “Five R’s”: reduce, reuse, recycle, rethink and replant.


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#WINNING!

Night Agency won two IAC awards for our work with Playtex and Hanes. The Playtex Bra Makeover won Best Fashion/Beauty Online Video, and the Hanes Sock Drive won Best Fashion/Beauty Social Media Campaign. Together, they represent important agency goals to pioneer two of today’s most relevant platforms, branded content and social media.

We’re also proud to announce that the Webby Awards declared us an Official Honoree in their Integrated Campaigns category for our work with Keds on The Original Sneaker, which included activations at SXSW and a partnership with The Whitney Museum and Bloomingdales. Check it out here!

Thanks to our fantastic clients, and our amazing team of talented “Nighters.”

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"Get Online Rap" Makes it to the Top 10!

After discovering the GoDaddy.com Commercial Contest, Account Director Rachel Lepelstat enlisted her Night Agency colleagues – Scott Cohn and Dan Lubell – to create and enter their own commercial.

Featuring Major League Eater Eric "Badlands" Booker (currently ranked 12th in the world) and a completely original song, the "Get Online Rap" is now a Top 10 Finalist in the contest. GoDaddy.com will be airing the $100,000 grand prize winner, as well as ads from the runners-up, during the Indianapolis 500. Tune in to ABC on Sunday, May 30 at Noon ET to see if "Get Online Rap" wins!

Check out the “Get Online Rap” on GoDaddy.com.

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Help Night Agency Win the Webby People’s Voice Award!

Get Magnetic and Champion Hoodie Remix, have been nominated for a Webby People’s Voice Award! Help us win both category’s by voting before April 29.

You can help us win in 4 easy steps:

1) Click on the links to go to the voting platform:
Click here to vote for Get Magnetic in the Beauty & Cosmetics category.
Click here to vote for Champion Hoodie Remix in the Fashion category.

2) Register to vote
Registering is used by the Webby Awards for tracking purposes only.

3) Take a fair look at all of the competitors. (Although not completely necessary to ensure us the win.)

4) Vote for Night Agency!

Don’t forget to vote for both category’s.

Thank you for your support!

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Night Agency rocks In Da' Club remix…

Big homey Chris Gordon rips it up for the Fame Game. Enjoy! A big shout out to John Carlucci dancin’ it up in the background…

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Send this to your loved ones!

Happy Valentines Day! What better way to tell your special somebody that you’re thinking of them than this Rock Dot Rock personalized love serenade?? Still thinking? Stop. Send one now!

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NA ON ABC … OMG!!!

When discussing alternative marketing tactics, no news feature would be complete without a reference to Night Agency’s infamous “Ass-Vertising” stunt of 2004 – Watch this clip from ABC’s Nightline to see how a couple of pranksters in Boston opened up a can of worms, allowing Ass-Vertising to see the light of day once more.

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Troy the Confused Tourist freestyles with Method Man!

Troy met several members of the VIP list at yesterday’s VMA forum. Click the image to watch:

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Your Desktop and You

How much can one learn about oneself through one’s computer preferences? MTVu and HP think you can learn a lot! In fact, they’ve put together a great new show called Meet Or Delete where people are judged based on the contents of their computer!

Learn about the show in a fun and fantastical desktop-themed environment filled with games and surprises at Meetordelete.com – you may just discover something about yourself in the process…

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