There are few moments in life as magical as senior prom, which is why we’re thrilled to be working with David’s Bridal to drive pre-prom season excitement. Our teen-beat nostalgia even inspired a fun twist on the fortune-telling childhood game, MASH. The creative concept was to re-invent this classic for the next generation, and today, we’re proud to announce the launch of PROM’D, a mobile web app accessible on any phone with a web browser.

Choose your Party theme and your Ride, plan the Outfit and the Music, and choose a Date to create the best prom ever!

PROM’D is integrated with Facebook and has built in capabilities for social sharing. The app has a QR code and users can access the app by texting PROMD to the short code “74362”. In addition to Facebook promotion, and a full site landing page, PROM’D will also be featured at cheerleading events and in-store at David’s Bridal. For more information, visit m.getpromd.com.

We’re very proud of the work we did with Doritos Uncut and we’re happy to have it featured today.

From Facebook Studio:

To increase social engagement in the Brazilian market, Doritos tasked LiveAd and Night Agency with building a Facebook presence from the ground up. To leverage the inherent sharing and storytelling behaviors within Facebook, we created Doritos Uncut, a collaborative, creative storytelling application for the Brazilian market that allowed friends to engage with each other on the Doritos Facebook Page. This allowed Doritos to not only create a ‘hangout’ for fans, but to also grow its fan base at the same time.

This innovative Facebook application invited fans to submit 140-character segments of a story, and then urge their friends to help them complete it for the chance to have their story brought to digital life by Doritos! At the end of every day, the story with the most votes was transformed into a digital storyboard and at the end of the promotion, fans voted for their favorite storyboard. The winning story was turned into an animated digital short that was entered into animation festivals (including SXSW and Kino Fest), and the winning authors received a trip to Hollywood.

Doritos promoted the campaign on nearly 20 million product packages during the two-month campaign, in addition to Facebook media and partner blogs. It also capitalized on the assumption that fans would be eager to share their stories and post notifications to their walls, driving large amounts of organic traffic to the campaign.

Campaign Performance

In less than two months, the new Doritos Facebook Page grew to over 30,000 fans. Doritos Uncut saw a total of 4,266 stories published, with 16,349 people using the application. The number of impressions from the stories alone is close to one million. This level of performance helped Doritos solidify that while this story-telling behavior was already happening, the capacity for it to grow into something bigger through a single point of engagement was a huge opportunity.

This campaign marks the first large-scale Facebook initiative by Doritos in the Brazilian market and received recognition for being a top performing campaign by Alexandre Hohagen, Vice President of Facebook in Latin America.

Campaign Info

Client: PepsiCo

Brand: Doritos

Agency: LiveAD, São Paulo

Production Agency: Night Agency, NY

Target: Brazil · Latin America

Language: Portugese (Brazil)

Category: Consumer Packaged Goods (CPG)

Objectives: Awareness, Online Traffic

Media: Print, Online

Creative and description provided by contributing agency or brand.

Credits

Creative And Planning Director: Mauro Silva And Keke Toledo, LiveAD
Creatives: Vinícius Facco, Vladimir Figueiredo, Julia Duarte, Alexandre Kiss, LiveAD
Executive Producer: Evan Vogel, Night Agency
Account Director: Aline Rossin, LiveAD
Project Manager: Karina Rehavia, LiveAD
Technical Director: Ramon Torres, Night Agency
User Experience: Fernando Maciel And Fernando Amaral, LiveAD
Digital Producer: Georgia Perris, Night Agency
Digital Producer: Marcus Vinicius, LiveAD
Account Manager: Ricardo Bosco, LiveAd
Account Assistant: Fernanda Bergamini, LiveAD
Back End Developer: Denis Kobozev, Night Agency
Front End Developer: Kara Kincaid, Night Agency
Quality Assurance: Jose Benavides, Night Agency
Storyboard Illustrations: Move (São Paulo)
Storybord Animation: Capsula (São Paulo)
Final 3D Animation Movie: Plenty (Buenos Aires)

Help Us Win and “Like” the campaign!
http://facebook-studio.com/gallery/submission/doritos-uncut

Submit reasons you Love Hanes on Facebook for a chance to win one of 110 limited edition t-shirts or a $1901 Visa Award Card!

In celebration of its 110th Anniversary, Hanes is offering an exclusive giveaway for Facebook fans. Until December 15th, you can submit reasons why you love Hanes for a chance to win to special prizes.

110 fans will be selected at random to receive limited edition t-shirts, exclusively available via Facebook. One Grand Prize winner will receive a Visa Award Card, valued at $1901, in honor of the year Hanes was established.

To enter, fans must complete a form on the Hanes 110 Giveaway tab. Night Agency has developed customized Facebook tab functionality for the Giveaway, and all entries will appear in a real-time stream on the Hanes Facebook Wall for immediate community response and engagement.

Visit the Hanes Facebook Page to learn more and enter for a chance to win!

Once again, Hanes is putting their best foot forward to help those in need with their Annual Hanes Virtual Sock Drive, a social charitable initiative. Since 2009, Hanes has donated 1.7 million individual socks and with the help of their Facebook friends, hopes to donate an additional 250,000 pairs this year! All donated socks will be given to Salvation Army locations across the United States.

To help Hanes Share the Comfort, visit the Sock Drive on Facebook, and click “Donate Now”. Each click equals one pair, so head on over before the Sock Drive ends on December 12th.

Night Agency won two IAC awards for our work with Playtex and Hanes. The Playtex Bra Makeover won Best Fashion/Beauty Online Video, and the Hanes Sock Drive won Best Fashion/Beauty Social Media Campaign. Together, they represent important agency goals to pioneer two of today’s most relevant platforms, branded content and social media.

We’re also proud to announce that the Webby Awards declared us an Official Honoree in their Integrated Campaigns category for our work with Keds on The Original Sneaker, which included activations at SXSW and a partnership with The Whitney Museum and Bloomingdales. Check it out here!

Thanks to our fantastic clients, and our amazing team of talented “Nighters.”

Hanes and Michael Jordan are at it again. Beginning today Hanes is giving their Facebook followers the opportunity to meet Michael Jordan himself! One lucky Hanes fan will win a trip for two to meet Michael Jordan at a basketball game at the Time Warner Cable Center in Charlotte, NC on April 6, 2011. For a chance to win, Hanes fans must fill out an entry form on the Men’s Zone tab of the Hanes Facebook page before March 15, 2011.

Also exclusively on the Men’s Zone Tab is the challenging and highly addictive Hanes Basketball Three Point Shootout. Think you’ve got game? Go ahead and test your skills.

On Monday evening, Managing Partners Darren Paul and Evan Vogel attended the OMMA Awards, representing 3 major initiatives by Night Agency:

• TheOriginalSneaker.com, Advertising/Promotion Web Site or Microsite (Advertising Creativity)
• Hanes Sock Drive, Social: App as Advertising (Advertising Creativity)
• Keds.com Re-Design, Fashion/Beauty/Cosmetics (Web Site Excellence)

The OMMA Awards celebrate the year’s best in online media, marketing and advertising through three disciplines across 77 separate categories. We are pleased to share that Night Agency has been awarded the 2010 OMMA Award for Web Site Excellence in the Fashion/Beauty/Cosmetics category for Keds.com.

Night Agency helped to make a 100-year-old sneaker company cool again through the Design Your Own feature,  Keds Collective and Style Gallery.

The Design Your Own component is a full Flash tool that allows users to customize 5 types of Keds using colors, images, text and print. Consumers can leverage the design tool’s unique capability to upload images to their design and post their shoes for sale once complete, syncing perfectly with their entrepreneurial mindset.

The Keds Collective allows consumers to shop unique designs by independent designers from across the country. Short profiles and videos of the designers working and discussing their inspiration are available for consumers to explore and add a personal touch to the site.

The Style Gallery features photographs of real people wearing their Keds. In the gallery consumers can browse the photos and shop the featured shoes.

Tapping into the resurgence of Keds amongst trendsetters, stylists, and designers, Night Agency successfully created an experiential site to engage the target and encourage sharability. We would like to extend a hearty congratulations to all of the winners and nominees, and many thanks to MediaPost and OMMA for a fantastic event!

The OMMA Awards celebrate the year’s best in online media, marketing and advertising. High honors will be given to various advertisers and agencies in a total of 29 categories for Advertising Creativity, 21 for Online Campaigns and 27 for Web Site Excellence.

Night Agency is honored to be selected as finalists in 3 categories for the 2010 OMMA Awards. Work that is being recognized is:

• TheOriginalSneaker.com, Advertising/Promotion Web Site or Microsite (Advertising Creativity)
• Hanes Sock Drive, Social: App as Advertising (Advertising Creativity)
• Keds.com Re-Design, Fashion/Beauty/Cosmetics (Web Site Excellence)

Awards are given based on selections made by a panel of judges. However the Member’s Choice Award is determined by your votes, so please vote for Night Agency!

In today’s issue of Women’s Wear Daily, Karyn Monget featured the Playtex Bra Makeover campaign. The campaign is anchored by a webisode series, which features 10 real women with real bra problems. Each woman was flown to New York from various parts of the country to star in her own webisode and received a professional bra fitting by style expert Alison Deyette. Monget also spoke with Night Agency’s Group Account Director Rachel Lepelstat:

“The Webisodes are reality-TV-inspired because there’s been big success with makeover shows, and there’s a foundation and background for that,” said Lepelstat. “But we did it in an authentic way for Playtex.”

The first webisodes aired this month, with a new one scheduled to release every two weeks through December. You can check out the latest webisodes on www.PlaytexBraMakeover.com.

To read the rest of Monget’s article on WWD, click to enlarge the image below!

Inc. Magazine announced Night Agency has earned the position of 1721 on the 29th annual Inc. 500/5000 List of the fastest-growing private companies in America. The magazine’s exclusive top 500/5000 list is based on four year growth percentage rates and is a comprehensive look at a critical part of the economy,  private America’s independent businesses. “It makes sense that more than 20 percent of Inc. 500 companies this year are either marketing firms or government contractors,” writes Inc. Editor-at-Large,  Leigh Buchanan. “These are game changing businesses.”  At number 1721 on Inc.’s list and recently voted Small Agency of the Year,  Northeast by Advertising Age,  Night Agency is pleased to be recognized on this list of game changing businesses. See our company profile.

Given the wide variety of smartphone applications today, it can be difficult to pick out the best of the best. Thankfully, the New York Post has featured a list of the best business apps out there. See how Action Method keeps Managing Partner Evan Vogel organized.

Summer is quickly coming to an end, and with the weekend approaching there’s only one word on our mind: getaway. Luckily Hanes Travel in Comfort has teamed up with Disney for the perfect escape: the Hanes Magical Golf Getaway.

A grand prize winner and three of his or her guests will travel in comfort to the Walt Disney World® Resort in Florida for 2 rounds of golf. It gets even better – 6 grand prize winners will be selected!

That sounds pretty magical to us. Enter for your chance to win: http://www.hanestravelincomfort.com/.