It’s official. We’ve settled into our new office two doors down at 45 Howard Street. Although we’ll miss the exposed brick and dimly lit chandeliers housed at 307 Canal, we’re in love with our new building, and can’t wait to give you the full tour.
Come back soon to see the pictures and videos, and of course feel free to swing by anytime!
There are few moments in life as magical as senior prom, which is why we’re thrilled to be working with David’s Bridal to drive pre-prom season excitement. Our teen-beat nostalgia even inspired a fun twist on the fortune-telling childhood game, MASH. The creative concept was to re-invent this classic for the next generation, and today, we’re proud to announce the launch of PROM’D, a mobile web app accessible on any phone with a web browser.
Choose your Party theme and your Ride, plan the Outfit and the Music, and choose a Date to create the best prom ever!
PROM’D is integrated with Facebook and has built in capabilities for social sharing. The app has a QR code and users can access the app by texting PROMD to the short code “74362”. In addition to Facebook promotion, and a full site landing page, PROM’D will also be featured at cheerleading events and in-store at David’s Bridal. For more information, visit m.getpromd.com.
Pinterest’s popularity has soared in the past few weeks as it’s joined the list of Top Ten social networks, along with Instagram, Tumblr, Twitter and Facebook. Although the site is still technically invite-only, it has grown from 1 million users to over 6 million in just a few months. Many of our Nighters are admittedly Pinterest-obsessed, so we decided to create our own agency boards. Join in on the fun and follow us, repin us or comment on our pins!
http://pinterest.com/nightagency/
We love Pinterest’s inherently social nature. There are so many great ways for brands to use Pinterest, from promoting a lifestyle and showcasing products to featuring employee profiles and company culture. If you would like to know more about how Pinerest can work for your brand, tweet us @NightAgency or send us an email at contact@nightagency.com
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Happy Pinning!
Escape the cold winter with dreams of warm weather and enter to win the perfect Getaway from Hanes! From now until March 30th, Hanes Facebook Fans can enter to win a Cruise by answering fun trivia questions about Disney Cruise Line® and collecting stamps in a virtual passport.
One lucky winner will win a trip for four aboard a Disney Cruise Line® to a destination of their choice, including the Bahamas, Mexican Riviera, and the Caribbean. Stylish and comfortable Hanes Vacation Wardrobe packages will be sent to ten runner-ups.
We’re very excited to help Hanes and Disney launch this Giveaway on Facebook’s platform. For more information, visit the Facebook App. Enter for a chance to win, and let us know if you’re cruising in Comfort with Hanes and Disney!
If you’re in Target during the next month, be sure to check out the Men’s Hanes ComfortBlend products for your chance to win Visa gift cards or ComfortBlend T-shirt 3 packs!
Simply locate the custom QR code and scan to be immediately taken to the mobile site where you can enter to win. You’ll be able to access the QR codes for a chance to win until July. Next month, QR codes will be available at K-Mart, in addition to Target. For more information, visit Hanes on Facebook, and be sure to let us know if you’re one of the lucky winners!
From buying a beret to sitting at Starbucks all day, here is Fast Company’s insightful infographic on how to lead a more creative life. We approve.
We’re also fans of Doodle.ly to get our creativity flowing. It’s definitely working…
We’re very proud of the work we did with Doritos Uncut and we’re happy to have it featured today.
From Facebook Studio:
To increase social engagement in the Brazilian market, Doritos tasked LiveAd and Night Agency with building a Facebook presence from the ground up. To leverage the inherent sharing and storytelling behaviors within Facebook, we created Doritos Uncut, a collaborative, creative storytelling application for the Brazilian market that allowed friends to engage with each other on the Doritos Facebook Page. This allowed Doritos to not only create a ‘hangout’ for fans, but to also grow its fan base at the same time.
This innovative Facebook application invited fans to submit 140-character segments of a story, and then urge their friends to help them complete it for the chance to have their story brought to digital life by Doritos! At the end of every day, the story with the most votes was transformed into a digital storyboard and at the end of the promotion, fans voted for their favorite storyboard. The winning story was turned into an animated digital short that was entered into animation festivals (including SXSW and Kino Fest), and the winning authors received a trip to Hollywood.
Doritos promoted the campaign on nearly 20 million product packages during the two-month campaign, in addition to Facebook media and partner blogs. It also capitalized on the assumption that fans would be eager to share their stories and post notifications to their walls, driving large amounts of organic traffic to the campaign.
Campaign Performance
In less than two months, the new Doritos Facebook Page grew to over 30,000 fans. Doritos Uncut saw a total of 4,266 stories published, with 16,349 people using the application. The number of impressions from the stories alone is close to one million. This level of performance helped Doritos solidify that while this story-telling behavior was already happening, the capacity for it to grow into something bigger through a single point of engagement was a huge opportunity.
This campaign marks the first large-scale Facebook initiative by Doritos in the Brazilian market and received recognition for being a top performing campaign by Alexandre Hohagen, Vice President of Facebook in Latin America.
Campaign Info
Client: PepsiCo
Brand: Doritos
Agency: LiveAD, São Paulo
Production Agency: Night Agency, NY
Target: Brazil · Latin America
Language: Portugese (Brazil)
Category: Consumer Packaged Goods (CPG)
Objectives: Awareness, Online Traffic
Media: Print, Online
Creative and description provided by contributing agency or brand.
Credits
Creative And Planning Director: Mauro Silva And Keke Toledo, LiveAD
Creatives: Vinícius Facco, Vladimir Figueiredo, Julia Duarte, Alexandre Kiss, LiveAD
Executive Producer: Evan Vogel, Night Agency
Account Director: Aline Rossin, LiveAD
Project Manager: Karina Rehavia, LiveAD
Technical Director: Ramon Torres, Night Agency
User Experience: Fernando Maciel And Fernando Amaral, LiveAD
Digital Producer: Georgia Perris, Night Agency
Digital Producer: Marcus Vinicius, LiveAD
Account Manager: Ricardo Bosco, LiveAd
Account Assistant: Fernanda Bergamini, LiveAD
Back End Developer: Denis Kobozev, Night Agency
Front End Developer: Kara Kincaid, Night Agency
Quality Assurance: Jose Benavides, Night Agency
Storyboard Illustrations: Move (São Paulo)
Storybord Animation: Capsula (São Paulo)
Final 3D Animation Movie: Plenty (Buenos Aires)
Help Us Win and “Like” the campaign!
http://facebook-studio.com/gallery/submission/doritos-uncut
It’s that time of year – the “best of” roundup and countdown.
Rather than repurpose a list from TechCrunch, Mashable or Time (even if they are chalk-full of greatness), we decided to survey our own Nighters. Real people, using apps from trendy to practical, on a daily basis. Here’s this year’s list of our agency’s favorites for Android, iPhone and iPad. Next question… what’s the average number of apps we all have?
#1. Flipboard – The iPad app comes to iPhone.
#2. Spotify – One of the most anticipated (US) launches of the year.
#3. Alien Blue – Because we need the front page of the internet for our news.
#4. Cut The Rope – Candy. Omnomnom.
#5. Path – Share your life with the ones you love.
#6. Venmo – It’s like your phone and your wallet had a beautiful baby!
#7. Exit Strategy – Works underground, and shows you the fastest routes in and out to quickly get around town.
#8. Sonar – See who’s around you, and uncover the hidden connections you miss everyday.
#9. Welsh Corgis-Small Dog Series – Cute, adorable and fun. What’s not to love?
#10. Nyan Cat – Be prepared to lose a lot of time! This cat lost-in-space thing is addicting.
#11. iFaceFat – Because it’s fun.
11. Words with Friends – An oldie but goodie, on the rise again after Alec Baldwin’s in-flight play gave the app a popularity boost.
Japan Earthquakes. WikiLeaks. Bin Laden. Egypt. Steve Jobs. Occupy Wall Street…
It’s been an incredible year for Americans and the world.
So what was our nation searching for the most in 2011?
Apparently, we were looking for Friday.
Rebecca Black, 13-year-old singer of the pop single “Friday”, ruled Google search in 2011. When Comedy Central posted “Friday” on their blog in March, searches for the teen skyrocketed, which lead to her video being viewed more than 167 million times on YouTube. Surprisingly, more people searched for Black’s Friday than they did for pop icon Lady Gaga.
According to Google Zeitgeist, Google+, the anticipated “iPhone 5”, Casey Anthony, and Adele were also among the most searched queries of 2011. Check out Google’s video representation of the year in search.
Once again, Hanes is putting their best foot forward to help those in need with their Annual Hanes Virtual Sock Drive, a social charitable initiative. Since 2009, Hanes has donated 1.7 million individual socks and with the help of their Facebook friends, hopes to donate an additional 250,000 pairs this year! All donated socks will be given to Salvation Army locations across the United States.
To help Hanes Share the Comfort, visit the Sock Drive on Facebook, and click “Donate Now”. Each click equals one pair, so head on over before the Sock Drive ends on December 12th.
On November 3, 2011, New York City will play home to the annual Keep A Child Alive Black Ball which brings celebrity and philanthropy together to fulfill the hopes, dreams and raise funds for children and families with HIV/AIDS in Africa and India. Hosted by KCA co-founder Alicia Keys, this event takes place in New York and in London and has raised over $13 million since 2004.
Night Agency has long been involved with Keep A Child Alive (KCA), and is extremely proud to work with and support this remarkable organization. We encourage anyone interested in this cause to get involved, and support KCA by attending the annual Black Ball. This year, host Alicia Keys and KCA will honor the spiritual, musical and philanthropic legacy of George Harrison with performances by Alicia Keys, Usher, Mary J. Blige, Will.I.Am, Norah Jones, and many others. Here is a clip from last year:
Black Ball Reel 2011 from keepachildalive on Vimeo.
To purchase tickets or a table, please contact Danielle Spitzer danielle@keepachildalive.org. You can also view the invitation here.
Today, TIME.com launched Beyond 9/11, a tribute to the untold stories from September 11th. Night Agency was asked to developed the HTML5 site, and we are incredibly proud to have been a part of this historic project. We encourage everyone to take a few moments and watch these inspiring and heartfelt videos as we commemorate the 10th anniversary of 9.11.01.
“If the story of the United States has a theme so far in the 21st century, it is surely one of resilience. To hail that spirit on the 10th anniversary of September 11, 2001, TIME revisited the people who led us, moved us and inspired us, from the morning of the attacks through the tumultuous decade that followed. These astonishing testimonies — from 40 men and women including George W. Bush, Tom Brokaw, General David Petraeus, Valerie Plame Wilson, Black Hawk helicopter pilot Tammy Duckworth, and the heroic first responders of Ground Zero — define what it means to meet adversity, and then overcome it.”
– TIME.com
Shiseido has officially unveiled their first eCommerce site, opening up a new sales pipeline in the highly lucrative US Market. The site was designed by Night Agency, a digital creative agency based in New York.
Shiseido appointed Night Agency to lead the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix. Night Agency was responsible for leading creative and strategic development for the iconic beauty brand’s digital presence in the US, and tapped partners Netrada and Demandware to provide eCommerce solutions. Night Agency has also been awarded responsibility for digital media planning and buying as well as supporting specific product launches in the digital space.
“One of our guiding principles is to have a deep understanding of our customer, and we are dedicated to high quality, high image and high service,” explained Gisela Ballard, Executive Director of Marketing, Shiseido Cosmetics America. “We’ve continued to be impressed with the nimbleness and creativity of Night Agency, and are thrilled to have launched this new site.”
“Shiseido is known for having a rich history of innovation within the cosmetic and beauty category and it is truly an honor that they chose Night Agency to help grow and innovate in the digital and social space,” said Darren Paul, Managing Partner Night Agency. “We are beyond thrilled to be a part of this historic moment as Shiseido enters the world of eCommerce, and even more excited to watch and participate in what comes next.”
We are thrilled to announce season 2 of the Playtex Bra Makeover series! This time, we’ve mixed it up a bit and have selected four women and their #1 gal pal to receive bra fittings and star in their very open episode of the Playtex Bra Makeover series with style expert Alison Deyette. We have best friends, sisters and even a mother daughter duo, so stay tuned and see how Playtex bras help these perfect pairs find their perfect fit.
