There are few moments in life as magical as senior prom, which is why we’re thrilled to be working with David’s Bridal to drive pre-prom season excitement. Our teen-beat nostalgia even inspired a fun twist on the fortune-telling childhood game, MASH. The creative concept was to re-invent this classic for the next generation, and today, we’re proud to announce the launch of PROM’D, a mobile web app accessible on any phone with a web browser.

Choose your Party theme and your Ride, plan the Outfit and the Music, and choose a Date to create the best prom ever!

PROM’D is integrated with Facebook and has built in capabilities for social sharing. The app has a QR code and users can access the app by texting PROMD to the short code “74362”. In addition to Facebook promotion, and a full site landing page, PROM’D will also be featured at cheerleading events and in-store at David’s Bridal. For more information, visit m.getpromd.com.

From buying a beret to sitting at Starbucks all day, here is Fast Company’s insightful infographic on how to lead a more creative life. We approve.

We’re also fans of Doodle.ly to get our creativity flowing. It’s definitely working…

Submit reasons you Love Hanes on Facebook for a chance to win one of 110 limited edition t-shirts or a $1901 Visa Award Card!

In celebration of its 110th Anniversary, Hanes is offering an exclusive giveaway for Facebook fans. Until December 15th, you can submit reasons why you love Hanes for a chance to win to special prizes.

110 fans will be selected at random to receive limited edition t-shirts, exclusively available via Facebook. One Grand Prize winner will receive a Visa Award Card, valued at $1901, in honor of the year Hanes was established.

To enter, fans must complete a form on the Hanes 110 Giveaway tab. Night Agency has developed customized Facebook tab functionality for the Giveaway, and all entries will appear in a real-time stream on the Hanes Facebook Wall for immediate community response and engagement.

Visit the Hanes Facebook Page to learn more and enter for a chance to win!

Once again, Hanes is putting their best foot forward to help those in need with their Annual Hanes Virtual Sock Drive, a social charitable initiative. Since 2009, Hanes has donated 1.7 million individual socks and with the help of their Facebook friends, hopes to donate an additional 250,000 pairs this year! All donated socks will be given to Salvation Army locations across the United States.

To help Hanes Share the Comfort, visit the Sock Drive on Facebook, and click “Donate Now”. Each click equals one pair, so head on over before the Sock Drive ends on December 12th.

On November 3, 2011, New York City will play home to the annual Keep A Child Alive Black Ball which brings celebrity and philanthropy together to fulfill the hopes, dreams and raise funds for children and families with HIV/AIDS in Africa and India. Hosted by KCA co-founder Alicia Keys, this event takes place in New York and in London and has raised over $13 million since 2004.

Night Agency has long been involved with Keep A Child Alive (KCA), and is extremely proud to work with and support this remarkable organization. We encourage anyone interested in this cause to get involved, and support KCA by attending the annual Black Ball. This year, host Alicia Keys and KCA will honor the spiritual, musical and philanthropic legacy of George Harrison with performances by Alicia Keys, Usher, Mary J. Blige, Will.I.Am, Norah Jones,  and many others. Here is a clip from last year:

Black Ball Reel 2011 from keepachildalive on Vimeo.

To purchase tickets or a table, please contact Danielle Spitzer danielle@keepachildalive.org. You can also view the invitation here.

The Dial For Men Camp Dirt sweepstakes has officially begun, and 10 lucky guys will win a trip for two to Camp Dirt for a weekend filled with Bulldozer Drag-Racing, Digging with Dynamite, Paintball ‘Pocolypse, Mudslide Speedway, ATV Rodeo and Swamp Bowl.

Check out the Dial For Men’s Facebook page, and claim your spot at Camp Dirt!

Keds has kicked off their cross-country “How Do You Do?” Road Trip Tour. They’re visiting several cities and college campuses around the country, so be sure to check out the Tour stops to see when they’ll be in your neck of the woods.

For those not on the map, or anyone looking to customize their own pair of Keds, the HDYD Your City design contest has begun. Check it out on the HDYD Your City Tab. Design your own Keds Champion and show us what inspires you about your city. The winner will receive $1,000 for themselves and a $5,000 donation to a local art-based charity of their choice.

Hanes has officially named March Clean Out Your Drawers month, and with the help of Bethenny Frankel (Real Housewives of NYC) and Michael Moloney (Extreme Makeover: Home Edition) they’re asking people everywhere to get organized, clean out their drawers and donate their gently worn clothing to Goodwill. Those who snap a picture of the donation and share with Hanes are entered to win a $50 gift card or the $2500 grand prize!

HappyBaby’s Generation Happy is about raising today’s babies to become tomorrow’s smart, health-conscious movers and shakers who deserve a life of health and happiness.

To celebrate Generation Happy, HappyBaby is looking for the Happiest Baby with a video contest, and rewarding one lucky little guy or girl with a $10,000 college scholarship savings bond.  To enter the Generation Happy Video contest or vote for your favorite baby, visit HappyBaby on Facebook!

By Darren Paul

In mid December I had the opportunity to attend Syracuse University’s Student Accelerator Roundtable Discussion. Joined by 16 other SU alumni entrepreneurs and current SU students blessed with the entrepreneurial spirit, we discussed our experiences as entrepreneurs and the challenges we face today.  It was a great session filled with interesting insights from some truly innovative and successful folks, including Philip Kaplan (aka, Pud, Adbrite and Blippy founder), Christine Whitman (CEO of Complemar), and several others.

I’m really proud to say that to this day, seven years after Night Agency opened it’s doors, we still have the spirit of an entrepreneurial start-up. It’s in our DNA and regardless of size or billings; it’s something I hope we never lose. We set out to create relevant, great work, and we’re still doing that today.

I thought I’d include a small list of thoughts to pass on to prospective entrepreneurs young and old, here goes:

1. Consistently and blindly embrace change.
2. Spend time with your failures; it’s the best way to learn.
3. A company’s most vital asset is its people.
4. Don’t lose sight of your customer.
5. And never forget to have fun.

“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt

The OMMA Awards celebrate the year’s best in online media, marketing and advertising. High honors will be given to various advertisers and agencies in a total of 29 categories for Advertising Creativity, 21 for Online Campaigns and 27 for Web Site Excellence.

Night Agency is honored to be selected as finalists in 3 categories for the 2010 OMMA Awards. Work that is being recognized is:

• TheOriginalSneaker.com, Advertising/Promotion Web Site or Microsite (Advertising Creativity)
• Hanes Sock Drive, Social: App as Advertising (Advertising Creativity)
• Keds.com Re-Design, Fashion/Beauty/Cosmetics (Web Site Excellence)

Awards are given based on selections made by a panel of judges. However the Member’s Choice Award is determined by your votes, so please vote for Night Agency!

In today’s issue of Women’s Wear Daily, Karyn Monget featured the Playtex Bra Makeover campaign. The campaign is anchored by a webisode series, which features 10 real women with real bra problems. Each woman was flown to New York from various parts of the country to star in her own webisode and received a professional bra fitting by style expert Alison Deyette. Monget also spoke with Night Agency’s Group Account Director Rachel Lepelstat:

“The Webisodes are reality-TV-inspired because there’s been big success with makeover shows, and there’s a foundation and background for that,” said Lepelstat. “But we did it in an authentic way for Playtex.”

The first webisodes aired this month, with a new one scheduled to release every two weeks through December. You can check out the latest webisodes on www.PlaytexBraMakeover.com.

To read the rest of Monget’s article on WWD, click to enlarge the image below!

Summer is quickly coming to an end, and with the weekend approaching there’s only one word on our mind: getaway. Luckily Hanes Travel in Comfort has teamed up with Disney for the perfect escape: the Hanes Magical Golf Getaway.

A grand prize winner and three of his or her guests will travel in comfort to the Walt Disney World® Resort in Florida for 2 rounds of golf. It gets even better – 6 grand prize winners will be selected!

That sounds pretty magical to us. Enter for your chance to win: http://www.hanestravelincomfort.com/.