Night Agency won two IAC awards for our work with Playtex and Hanes. The Playtex Bra Makeover won Best Fashion/Beauty Online Video, and the Hanes Sock Drive won Best Fashion/Beauty Social Media Campaign. Together, they represent important agency goals to pioneer two of today’s most relevant platforms, branded content and social media.

We’re also proud to announce that the Webby Awards declared us an Official Honoree in their Integrated Campaigns category for our work with Keds on The Original Sneaker, which included activations at SXSW and a partnership with The Whitney Museum and Bloomingdales. Check it out here!

Thanks to our fantastic clients, and our amazing team of talented “Nighters.”

On Monday evening, Managing Partners Darren Paul and Evan Vogel attended the OMMA Awards, representing 3 major initiatives by Night Agency:

• TheOriginalSneaker.com, Advertising/Promotion Web Site or Microsite (Advertising Creativity)
• Hanes Sock Drive, Social: App as Advertising (Advertising Creativity)
• Keds.com Re-Design, Fashion/Beauty/Cosmetics (Web Site Excellence)

The OMMA Awards celebrate the year’s best in online media, marketing and advertising through three disciplines across 77 separate categories. We are pleased to share that Night Agency has been awarded the 2010 OMMA Award for Web Site Excellence in the Fashion/Beauty/Cosmetics category for Keds.com.

Night Agency helped to make a 100-year-old sneaker company cool again through the Design Your Own feature,  Keds Collective and Style Gallery.

The Design Your Own component is a full Flash tool that allows users to customize 5 types of Keds using colors, images, text and print. Consumers can leverage the design tool’s unique capability to upload images to their design and post their shoes for sale once complete, syncing perfectly with their entrepreneurial mindset.

The Keds Collective allows consumers to shop unique designs by independent designers from across the country. Short profiles and videos of the designers working and discussing their inspiration are available for consumers to explore and add a personal touch to the site.

The Style Gallery features photographs of real people wearing their Keds. In the gallery consumers can browse the photos and shop the featured shoes.

Tapping into the resurgence of Keds amongst trendsetters, stylists, and designers, Night Agency successfully created an experiential site to engage the target and encourage sharability. We would like to extend a hearty congratulations to all of the winners and nominees, and many thanks to MediaPost and OMMA for a fantastic event!

The OMMA Awards celebrate the year’s best in online media, marketing and advertising. High honors will be given to various advertisers and agencies in a total of 29 categories for Advertising Creativity, 21 for Online Campaigns and 27 for Web Site Excellence.

Night Agency is honored to be selected as finalists in 3 categories for the 2010 OMMA Awards. Work that is being recognized is:

• TheOriginalSneaker.com, Advertising/Promotion Web Site or Microsite (Advertising Creativity)
• Hanes Sock Drive, Social: App as Advertising (Advertising Creativity)
• Keds.com Re-Design, Fashion/Beauty/Cosmetics (Web Site Excellence)

Awards are given based on selections made by a panel of judges. However the Member’s Choice Award is determined by your votes, so please vote for Night Agency!

Inc. Magazine announced Night Agency has earned the position of 1721 on the 29th annual Inc. 500/5000 List of the fastest-growing private companies in America. The magazine’s exclusive top 500/5000 list is based on four year growth percentage rates and is a comprehensive look at a critical part of the economy,  private America’s independent businesses. “It makes sense that more than 20 percent of Inc. 500 companies this year are either marketing firms or government contractors,” writes Inc. Editor-at-Large,  Leigh Buchanan. “These are game changing businesses.”  At number 1721 on Inc.’s list and recently voted Small Agency of the Year,  Northeast by Advertising Age,  Night Agency is pleased to be recognized on this list of game changing businesses. See our company profile.

Night Agency won the Ad Age Northeast Regional Small Agency Of The Year Award in a ceremony held at Republic in New Orleans on Thursday evening.

We would like to thank our amazingly talented and indefatigable staff for constantly giving their entirety to every bit of work we produce, our wonderful clients for their unwavering loyalty and belief, and our huge network of family and friends who continue to support and inspire us.

TheOriginalSneaker.com wins the coveted FWA site of the day award for May 2, 2010

Hoodie Remix wins at OMMA. Congrats to Champion!

Our latest site, PurexSavesGreen.com has been selected by CreativeWebsiteAwards as one of the best sites of this month!

Thank you. Thank you. We’re honored to have won the Web Award for Excellence in the Software category for the Safetytown.com campaign. Kudos to Symantec for their innovative approach to marketing! Clearly, that vision is paying off!

Night Agency picked up a big win for their work on the MTV2 relaunch.