We’re very proud of the work we did with Doritos Uncut and we’re happy to have it featured today.

From Facebook Studio:

To increase social engagement in the Brazilian market, Doritos tasked LiveAd and Night Agency with building a Facebook presence from the ground up. To leverage the inherent sharing and storytelling behaviors within Facebook, we created Doritos Uncut, a collaborative, creative storytelling application for the Brazilian market that allowed friends to engage with each other on the Doritos Facebook Page. This allowed Doritos to not only create a ‘hangout’ for fans, but to also grow its fan base at the same time.

This innovative Facebook application invited fans to submit 140-character segments of a story, and then urge their friends to help them complete it for the chance to have their story brought to digital life by Doritos! At the end of every day, the story with the most votes was transformed into a digital storyboard and at the end of the promotion, fans voted for their favorite storyboard. The winning story was turned into an animated digital short that was entered into animation festivals (including SXSW and Kino Fest), and the winning authors received a trip to Hollywood.

Doritos promoted the campaign on nearly 20 million product packages during the two-month campaign, in addition to Facebook media and partner blogs. It also capitalized on the assumption that fans would be eager to share their stories and post notifications to their walls, driving large amounts of organic traffic to the campaign.

Campaign Performance

In less than two months, the new Doritos Facebook Page grew to over 30,000 fans. Doritos Uncut saw a total of 4,266 stories published, with 16,349 people using the application. The number of impressions from the stories alone is close to one million. This level of performance helped Doritos solidify that while this story-telling behavior was already happening, the capacity for it to grow into something bigger through a single point of engagement was a huge opportunity.

This campaign marks the first large-scale Facebook initiative by Doritos in the Brazilian market and received recognition for being a top performing campaign by Alexandre Hohagen, Vice President of Facebook in Latin America.

Campaign Info

Client: PepsiCo

Brand: Doritos

Agency: LiveAD, São Paulo

Production Agency: Night Agency, NY

Target: Brazil · Latin America

Language: Portugese (Brazil)

Category: Consumer Packaged Goods (CPG)

Objectives: Awareness, Online Traffic

Media: Print, Online

Creative and description provided by contributing agency or brand.

Credits

Creative And Planning Director: Mauro Silva And Keke Toledo, LiveAD
Creatives: Vinícius Facco, Vladimir Figueiredo, Julia Duarte, Alexandre Kiss, LiveAD
Executive Producer: Evan Vogel, Night Agency
Account Director: Aline Rossin, LiveAD
Project Manager: Karina Rehavia, LiveAD
Technical Director: Ramon Torres, Night Agency
User Experience: Fernando Maciel And Fernando Amaral, LiveAD
Digital Producer: Georgia Perris, Night Agency
Digital Producer: Marcus Vinicius, LiveAD
Account Manager: Ricardo Bosco, LiveAd
Account Assistant: Fernanda Bergamini, LiveAD
Back End Developer: Denis Kobozev, Night Agency
Front End Developer: Kara Kincaid, Night Agency
Quality Assurance: Jose Benavides, Night Agency
Storyboard Illustrations: Move (São Paulo)
Storybord Animation: Capsula (São Paulo)
Final 3D Animation Movie: Plenty (Buenos Aires)

Help Us Win and “Like” the campaign!
http://facebook-studio.com/gallery/submission/doritos-uncut

It’s that time of year – the “best of” roundup and countdown.

Rather than repurpose a list from TechCrunch, Mashable or Time (even if they are chalk-full of greatness), we decided to survey our own Nighters. Real people, using apps from trendy to practical, on a daily basis. Here’s this year’s list of our agency’s favorites for Android, iPhone and iPad. Next question… what’s the average number of apps we all have?

#1. Flipboard – The iPad app comes to iPhone.

#2. Spotify – One of the most anticipated (US) launches of the year.

#3. Alien Blue – Because we need the front page of the internet for our news.

#4. Cut The Rope – Candy. Omnomnom.

#5. Path – Share your life with the ones you love.

#6. Venmo – It’s like your phone and your wallet had a beautiful baby!

#7. Exit Strategy – Works underground, and shows you the fastest routes in and out to quickly get around town.

#8. Sonar – See who’s around you, and uncover the hidden connections you miss everyday.

#9. Welsh Corgis-Small Dog Series – Cute, adorable and fun. What’s not to love?

#10. Nyan Cat – Be prepared to lose a lot of time! This cat lost-in-space thing is addicting.

#11. iFaceFat – Because it’s fun.

11. Words with Friends – An oldie but goodie, on the rise again after Alec Baldwin’s in-flight play gave the app a popularity boost.

Honorable Mentions:

Contract Killer

PowerAMP

Soundhound

8mm Vintage Camera

Photosynth

Japan Earthquakes. WikiLeaks. Bin Laden. Egypt. Steve Jobs. Occupy Wall Street…
It’s been an incredible year for Americans and the world.

So what was our nation searching for the most in 2011?

Apparently, we were looking for Friday.

Rebecca Black, 13-year-old singer of the pop single “Friday”, ruled Google search in 2011. When Comedy Central posted “Friday” on their blog in March, searches for the teen skyrocketed, which lead to her video being viewed more than 167 million times on YouTube. Surprisingly, more people searched for Black’s Friday than they did for pop icon Lady Gaga.

According to Google Zeitgeist, Google+, the anticipated “iPhone 5”, Casey Anthony, and Adele were also among the most searched queries of 2011. Check out Google’s video representation of the year in search.

Submit reasons you Love Hanes on Facebook for a chance to win one of 110 limited edition t-shirts or a $1901 Visa Award Card!

In celebration of its 110th Anniversary, Hanes is offering an exclusive giveaway for Facebook fans. Until December 15th, you can submit reasons why you love Hanes for a chance to win to special prizes.

110 fans will be selected at random to receive limited edition t-shirts, exclusively available via Facebook. One Grand Prize winner will receive a Visa Award Card, valued at $1901, in honor of the year Hanes was established.

To enter, fans must complete a form on the Hanes 110 Giveaway tab. Night Agency has developed customized Facebook tab functionality for the Giveaway, and all entries will appear in a real-time stream on the Hanes Facebook Wall for immediate community response and engagement.

Visit the Hanes Facebook Page to learn more and enter for a chance to win!