Night created some short videos in promotion of PowerBar’s ING NYC Marathon sponsorship.

See the spots and read Adweek’s commentary here.

It’s official. We’ve settled into our new office two doors down at 45 Howard Street. Although we’ll miss the exposed brick and dimly lit chandeliers housed at 307 Canal, we’re in love with our new building, and can’t wait to give you the full tour.

Come back soon to see the pictures and videos, and of course feel free to swing by anytime!

There are few moments in life as magical as senior prom, which is why we’re thrilled to be working with David’s Bridal to drive pre-prom season excitement. Our teen-beat nostalgia even inspired a fun twist on the fortune-telling childhood game, MASH. The creative concept was to re-invent this classic for the next generation, and today, we’re proud to announce the launch of PROM’D, a mobile web app accessible on any phone with a web browser.

Choose your Party theme and your Ride, plan the Outfit and the Music, and choose a Date to create the best prom ever!

PROM’D is integrated with Facebook and has built in capabilities for social sharing. The app has a QR code and users can access the app by texting PROMD to the short code “74362”. In addition to Facebook promotion, and a full site landing page, PROM’D will also be featured at cheerleading events and in-store at David’s Bridal. For more information, visit m.getpromd.com.

Pinterest’s popularity has soared in the past few weeks as it’s joined the list of Top Ten social networks, along with Instagram, Tumblr, Twitter and Facebook. Although the site is still technically invite-only, it has grown from 1 million users to over 6 million in just a few months. Many of our Nighters are admittedly Pinterest-obsessed, so we decided to create our own agency boards. Join in on the fun and follow us, repin us or comment on our pins!

http://pinterest.com/nightagency/

We love Pinterest’s inherently social nature. There are so many great ways for brands to use Pinterest, from promoting a lifestyle and showcasing products to featuring employee profiles and company culture. If you would like to know more about how Pinerest can work for your brand, tweet us @NightAgency or send us an email at contact@nightagency.com
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Happy Pinning!

Escape the cold winter with dreams of warm weather and enter to win the perfect Getaway from Hanes!  From now until March 30^th, Hanes Facebook Fans can enter to win a Cruise by answering fun trivia questions about Disney Cruise Line® and collecting stamps in a virtual passport.

One lucky winner will win a trip for four aboard a Disney Cruise Line® to a destination of their choice, including the Bahamas, Mexican Riviera, and the Caribbean. Stylish and comfortable Hanes Vacation Wardrobe packages will be sent to ten runner-ups.

We’re very excited to help Hanes and Disney launch this Giveaway on Facebook’s platform. For more information, visit the Facebook App. Enter for a chance to win, and let us know if you’re cruising in Comfort with Hanes and Disney!

If you’re in Target during the next month, be sure to check out the Men’s Hanes ComfortBlend products for your chance to win Visa gift cards or ComfortBlend T-shirt 3 packs!

Simply locate the custom QR code and scan to be immediately taken to the mobile site where you can enter to win. You’ll be able to access the QR codes for a chance to win until July. Next month, QR codes will be available at K-Mart, in addition to Target. For more information, visit Hanes on Facebook, and be sure to let us know if you’re one of the lucky winners!

From buying a beret to sitting at Starbucks all day, here is Fast Company’s insightful infographic on how to lead a more creative life. We approve.

We’re also fans of Doodle.ly to get our creativity flowing. It’s definitely working…

We’re very proud of the work we did with Doritos Uncut and we’re happy to have it featured today.

From Facebook Studio:

To increase social engagement in the Brazilian market, Doritos tasked LiveAd and Night Agency with building a Facebook presence from the ground up. To leverage the inherent sharing and storytelling behaviors within Facebook, we created Doritos Uncut, a collaborative, creative storytelling application for the Brazilian market that allowed friends to engage with each other on the Doritos Facebook Page. This allowed Doritos to not only create a ‘hangout’ for fans, but to also grow its fan base at the same time.

This innovative Facebook application invited fans to submit 140-character segments of a story, and then urge their friends to help them complete it for the chance to have their story brought to digital life by Doritos! At the end of every day, the story with the most votes was transformed into a digital storyboard and at the end of the promotion, fans voted for their favorite storyboard. The winning story was turned into an animated digital short that was entered into animation festivals (including SXSW and Kino Fest), and the winning authors received a trip to Hollywood.

Doritos promoted the campaign on nearly 20 million product packages during the two-month campaign, in addition to Facebook media and partner blogs. It also capitalized on the assumption that fans would be eager to share their stories and post notifications to their walls, driving large amounts of organic traffic to the campaign.

Campaign Performance

In less than two months, the new Doritos Facebook Page grew to over 30,000 fans. Doritos Uncut saw a total of 4,266 stories published, with 16,349 people using the application. The number of impressions from the stories alone is close to one million. This level of performance helped Doritos solidify that while this story-telling behavior was already happening, the capacity for it to grow into something bigger through a single point of engagement was a huge opportunity.

This campaign marks the first large-scale Facebook initiative by Doritos in the Brazilian market and received recognition for being a top performing campaign by Alexandre Hohagen, Vice President of Facebook in Latin America.

Campaign Info

Client: PepsiCo

Brand: Doritos

Agency: LiveAD, São Paulo

Production Agency: Night Agency, NY

Target: Brazil · Latin America

Language: Portugese (Brazil)

Category: Consumer Packaged Goods (CPG)

Objectives: Awareness, Online Traffic

Media: Print, Online

Creative and description provided by contributing agency or brand.

Credits

Creative And Planning Director: Mauro Silva And Keke Toledo, LiveAD
Creatives: Vinícius Facco, Vladimir Figueiredo, Julia Duarte, Alexandre Kiss, LiveAD
Executive Producer: Evan Vogel, Night Agency
Account Director: Aline Rossin, LiveAD
Project Manager: Karina Rehavia, LiveAD
Technical Director: Ramon Torres, Night Agency
User Experience: Fernando Maciel And Fernando Amaral, LiveAD
Digital Producer: Georgia Perris, Night Agency
Digital Producer: Marcus Vinicius, LiveAD
Account Manager: Ricardo Bosco, LiveAd
Account Assistant: Fernanda Bergamini, LiveAD
Back End Developer: Denis Kobozev, Night Agency
Front End Developer: Kara Kincaid, Night Agency
Quality Assurance: Jose Benavides, Night Agency
Storyboard Illustrations: Move (São Paulo)
Storybord Animation: Capsula (São Paulo)
Final 3D Animation Movie: Plenty (Buenos Aires)

Help Us Win and “Like” the campaign!
http://facebook-studio.com/gallery/submission/doritos-uncut

It’s that time of year – the “best of” roundup and countdown.

Rather than repurpose a list from TechCrunch, Mashable or Time (even if they are chalk-full of greatness), we decided to survey our own Nighters. Real people, using apps from trendy to practical, on a daily basis. Here’s this year’s list of our agency’s favorites for Android, iPhone and iPad. Next question… what’s the average number of apps we all have?

#1. Flipboard – The iPad app comes to iPhone.

#2. Spotify – One of the most anticipated (US) launches of the year.

#3. Alien Blue – Because we need the front page of the internet for our news.

#4. Cut The Rope – Candy. Omnomnom.

#5. Path – Share your life with the ones you love.

#6. Venmo – It’s like your phone and your wallet had a beautiful baby!

#7. Exit Strategy – Works underground, and shows you the fastest routes in and out to quickly get around town.

#8. Sonar – See who’s around you, and uncover the hidden connections you miss everyday.

#9. Welsh Corgis-Small Dog Series – Cute, adorable and fun. What’s not to love?

#10. Nyan Cat – Be prepared to lose a lot of time! This cat lost-in-space thing is addicting.

#11. iFaceFat – Because it’s fun.

11. Words with Friends – An oldie but goodie, on the rise again after Alec Baldwin’s in-flight play gave the app a popularity boost.

Honorable Mentions:

Contract Killer

PowerAMP

Soundhound

8mm Vintage Camera

Photosynth

Japan Earthquakes. WikiLeaks. Bin Laden. Egypt. Steve Jobs. Occupy Wall Street…
It’s been an incredible year for Americans and the world.

So what was our nation searching for the most in 2011?

Apparently, we were looking for Friday.

Rebecca Black, 13-year-old singer of the pop single “Friday”, ruled Google search in 2011. When Comedy Central posted “Friday” on their blog in March, searches for the teen skyrocketed, which lead to her video being viewed more than 167 million times on YouTube. Surprisingly, more people searched for Black’s Friday than they did for pop icon Lady Gaga.

According to Google Zeitgeist, Google+, the anticipated “iPhone 5”, Casey Anthony, and Adele were also among the most searched queries of 2011. Check out Google’s video representation of the year in search.

Submit reasons you Love Hanes on Facebook for a chance to win one of 110 limited edition t-shirts or a $1901 Visa Award Card!

In celebration of its 110th Anniversary, Hanes is offering an exclusive giveaway for Facebook fans. Until December 15th, you can submit reasons why you love Hanes for a chance to win to special prizes.

110 fans will be selected at random to receive limited edition t-shirts, exclusively available via Facebook. One Grand Prize winner will receive a Visa Award Card, valued at $1901, in honor of the year Hanes was established.

To enter, fans must complete a form on the Hanes 110 Giveaway tab. Night Agency has developed customized Facebook tab functionality for the Giveaway, and all entries will appear in a real-time stream on the Hanes Facebook Wall for immediate community response and engagement.

Visit the Hanes Facebook Page to learn more and enter for a chance to win!